Case Studies
Deep African experience. Global production standards.
Africa is not one audience or one story.
Our experience across the continent helps us understand its people, cultures, landscapes and practical production realities. We help local and international clients create work that feels authentic, travels well and is produced with confidence.
CASE STUDY: THE GAUTRAIN
Velvet was the only official film company responsible for capturing and telling the many stories along the way. As custodians of the Gautrain footage, from the onset, we recommended filming at the highest quality and chose the Red One Camera, offering cinematic 4K resolution, to ensure all the footage would be available into the future for potential film projects and international television channels, to give the Gautrain the exposure it deserves.
We provided a turnkey solution in terms of filming, editing, archiving and creating monthly content for Gautain tv keeping the public abreast of progress. Many films were individually commissioned, eg, the first, original film, “Phambili Gautrain Phambili” communicated the vision and benefits the Gautrain would bring to people.
We provided creative visual content for their many events over the years and the launch of the Gautrain in June 2010, saw us creating content for 7 huge screens, requiring separate edits, integrated into one story. This contributed to the wonderful impact and success of the event.
We were commissioned to produce the 1 hour History Documentary Film “From Dreams to Reality”, designed to share this wonderful story with the world.
Over five years, we provided an ongoing turnkey video project, producing weekly updates for the public, event content, culminating in a documentary film, showcasing the construction and history of The Gautrain.
DOCUMENTARY
We filmed and documented the construction of The Gautrain Infrastructure Project from the turning of the first sod, to the public launch.
AUDIO PRODUCTION
We recorded and produced the audio messages in several languages, across The Gautrain platforms and in-train systems.
LAUNCH EVENT
We crafted the creative concept of the launch event and produced impactful videos, working with international artists, capturing the pride and excitement at the launch of The Gautrain.
SUCCESSES
The World Economic Forum for Africa
Velvet partnered with Absa, a leading Pan-African Bank, to document and create over over 140 videos. The video content promote awareness, pre-event and to kept the public informed during the event. Post the event, the content was distributed widely, to showcase the highlights and stories of the World Economic Form for Africa event, in Cape Town, South Africa.
Fedhealth
Our integrated digital engagement strategy across all social media platforms, including a refreshed website, resulted in a 20% increase in Fedhealth's online audience and 7,000 new member enquiries in just six months. It was the perfect remedy for what had been a big headache.
Cartrack
By identifying 10,000 fleet managers (a first) and engaging with them via social media, we doubled Cartrack's audience reach and tripled reader engagement with LinkedIn, which put Cartrack in control of its market.
MEDIA
Be seen and heard
Media Buying and Placement
Media buying and placement services are key to ensuring that your message reaches the right audience at the right time, across multiple platforms—whether digital, print, broadcast, radio or outdoor— maximizing visibility and impact. We tailor media strategies to align with your goals, ensuring your brand connects with its target market efficiently and effectively.
Have a story to tell?
Whether you have a clear brief, an early idea or a challenge you are still trying to solve, we would love to talk.
Let’s make something memorable.
Flexible ways to work with us
Every project is different, so we shape the right approach around your objectives, budget and required content.
Choose a once-off production, a multi-content campaign or an ongoing creative partnership—with a clear scope, agreed deliverables and one experienced team guiding the work from beginning to end.
Contact Us
Jannine Nolan
Founder: Producer: Director
+27 83 443 1248
jannine@velvet.tv
info@velvet.tv
No matter how swiftly the world’s domestic and business landscapes shift and outside influences change, strongly authored and honest storytelling is remarkably resilient. It will find a happy home and eager eyes and ears wherever it lives. It is compelling storytelling that touches hearts and minds.