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The Velvet Advantage
Turn creativity, strategy and flawless execution into real business impact.
On time. On Budget. On point.
We're a forward thinking, AI powered creative agency, delivering story-rich, high impact campaigns across Africa and beyond. Whether you need bold brand storytelling, scroll-stopping content, or data-driven strategy, we offer cost-effective, turnkey solutions, adding more value.
Our diverse, experienced team brings together strategy, creative, production and tech, streamlined through a single point of contact and guided by flawless project management. From spark to screen. From insight to impact. You get clarity, consistency and results, with the unmistakable Velvet touch.
Impact and Resonance
With the average person being exposed to between six and ten thousand marketing messages every day, there are two qualities that we at Velvet are obsessive about achieving.
Impact, which creates a powerful impression - a metaphorical foot in the door.
And resonance, the ability to generate a lasting influence with your target audience through thought-provoking, engaging content.
Standing out from the media clutter is your only guarantee of a rewarding return from your marketing investment.
Breathe life into your brand
No matter how swiftly the world’s domestic and business landscapes shift and outside influences change, strongly authored and honest storytelling is remarkably resilient. It will find a happy home and eager eyes and ears wherever it lives. It is compelling storytelling that touches our hearts and minds.
The Velvet way. A good eye. And an even better ear.
Build a better world
We believe in the transformative power of communication to shape a better world.
Our purpose is to craft messages that inform, educate, and uplift, using creativity to inspire positive change.
By telling stories that matter, we help brands and organizations connect with people on a deeper level, fostering awareness, understanding, and hope.
The Velvet Touch
Engage your senses with immersive visual creations and audio theatre of the mind; enjoy the results of production level brilliance that will captivate hearts and minds.
At Velvet, we believe creativity should flow effortlessly, turning bold ideas into captivating realities.
We’re passionate about delivering an experience that’s as smooth as it is inspiring—from the first spark of a concept to the final frame of a polished production. Whether you’re envisioning a game-changing campaign or a cinematic masterpiece, our team is here to transform your vision with a unique blend of artistry, precision, and the unmistakable "Velvet touch" .
STRATEGY
It all starts with a plan
STRATEGIES THAT LEAD TO SUSTAINABLE GROWTH
We develop strategies that guide how your business communicates with your target audience, that will resonate, through clear, consistent messaging that reflect your brand’s identity and values. We identify the best platforms to reach your audience and deliver engaging content, to change hearts and minds.
STRATEGIES THAT BUILD YOUR AUDIENCE
Attract new customers by cutting through the clutter and creating targeted content, which builds strong connections and enhances your brand visibility.
PRODUCTION
Then we get to work
Creative Production - Electronic Media: Digital Media: Social Media
Video: Audio: Animation
We bring stories to life through a seamless blend of creativity and technical expertise. From concept development to final cut, every aspect of production, including scripting, filming, directing, editing, and post-production is managed with a focus on collaboration and care for the craft.
Social Media and Digital Content
Cut through the noise of the online world, grab attention and foster deep emotional connections with crafted, original and relevant content.
Radio Production
With carefully crafted scripts, atmospheric sound effects, and the perfect blend of music and voice, radio engages the imagination and has the power to engage audiences on a deeply personal level.
Our playground
Velvet.TV offers you a team of experienced professionals, dedicated to their craft, equipped with all the resources they require, to create the magic. We bring your projects to life, with our dedicated network of studios, equipment and talent - masters of their craft, bringing a seamless experience of creative and technical expertise.
MEDIA
Be seen and heard
Media Buying and Placement
Media buying and placement services are key to ensuring that your message reaches the right audience at the right time, across multiple platforms—whether digital, print, broadcast, radio or outdoor— maximizing visibility and impact. We tailor media strategies to align with your goals, ensuring your brand connects with its target market efficiently and effectively.
Animation
Our 2D and 3D animation magic has captivated audiences through artful story-telling that is contemporary and in a form of creative currency that lasts.
Concept Development
We work with you to develop compelling concepts that effectively communicate the intended message to the audience.
Storyboards
Our narratives, scripts and creative visual storyboards and treatments, bring your stories to life.
Post Production
Design and editing combined with crafted audio, voice, music and sound design, produces a polished final product.
Television Commercials
Fresh ideas
The best commercials stand out because they're built on distinctive and unforgettable ideas - concepts that captivate your audience and make a lasting impact.
Craft
Clear message, engaging storytelling, strong visuals, and emotional appeal will capture attention and resonate with your audience.
Engagement
Target your audience by honing in on specific demographics, interests, or behaviors, and deliver engaging content that connects.
Corporate Stories
Social Media Video Content
Events
CASE STUDY: THE GAUTRAIN
Velvet was the only official film company responsible for capturing and telling the many stories along the way. As custodians of the Gautrain footage, from the onset, we recommended filming at the highest quality and chose the Red One Camera, offering cinematic 4K resolution, to ensure all the footage would be available into the future for potential film projects and international television channels, to give the Gautrain the exposure it deserves.
We provided a turnkey solution in terms of filming, editing, archiving and creating monthly content for Gautain tv keeping the public abreast of progress. Many films were individually commissioned, eg, the first, original film, “Phambili Gautrain Phambili” communicated the vision and benefits the Gautrain would bring to people.
We provided creative visual content for their many events over the years and the launch of the Gautrain in June 2010, saw us creating content for 7 huge screens, requiring separate edits, integrated into one story. This contributed to the wonderful impact and success of the event.
We were commissioned to produce the 1 hour History Documentary Film “From Dreams to Reality”, designed to share this wonderful story with the world.
Over five years, we provided an ongoing turnkey video project, producing weekly updates for the public, event content, culminating in a documentary film, showcasing the construction and history of The Gautrain.
DOCUMENTARY
We filmed and documented the construction of The Gautrain Infrastructure Project from the turning of the first sod, to the public launch.
AUDIO PRODUCTION
We recorded and produced the audio messages in several languages, across The Gautrain platforms and in-train systems.
LAUNCH EVENT
We crafted the creative concept of the launch event and produced impactful videos, working with international artists, capturing the pride and excitement at the launch of The Gautrain.
SUCCESSES
The World Economic Forum for Africa
Velvet partnered with Absa, a leading Pan-African Bank, to document and create over over 140 videos. The video content promote awareness, pre-event and to kept the public informed during the event. Post the event, the content was distributed widely, to showcase the highlights and stories of the World Economic Form for Africa event, in Cape Town, South Africa.
Fedhealth
Our integrated digital engagement strategy across all social media platforms, including a refreshed website, resulted in a 20% increase in Fedhealth's online audience and 7,000 new member enquiries in just six months. It was the perfect remedy for what had been a big headache.
Cartrack
By identifying 10,000 fleet managers (a first) and engaging with them via social media, we doubled Cartrack's audience reach and tripled reader engagement with LinkedIn, which put Cartrack in control of its market.
Pan-African Productions
In Africa, you’re spoiled for choice with beautiful locations.
When you film with Velvet, you get a great deal more than variety and value for money.
You can rely on a robust, experienced team, with trusted contacts on the ground on the Continent, ensuring successful, uniquely Pan-African productions, on time every time. On budget.
Contact Us
Jannine Nolan
jannine@velvet.tv
info@velvet.tv
www.velvet.tv
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