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Velvet is a full-service communications group that offers the complete spectrum of services that are relevant to your needs. These range from communications strategy, to PR strategy, to creative concepts, to scriptwriting, to the production and post-production of video or animated content. We think of ourselves as having a great eye for film, and a great ear for our clients. It’s only by listening intently and working closely with you that we can we be certain that we’re completely and unambiguously on the same page. It’s only through close collaboration that we can conceive, develop and produce seamless, integrated visual communications.
Your brand has a story to tell. A story that needs to be expressed in the most compelling, persuasive and engaging way possible. Waiting for your brief is a highly experienced, energetic and enthusiastic team of Velvet storytellers that include strategists, writers, PR specialists, designers, animators and filmmakers. It’s a team that will craft campaigns and content of the highest quality for electronic, digital and social media. And a team that sees the big picture, while focussing a beady eye on the smallest of details.
Over two decades we at Velvet, previously known as Velvet films, have grown from grassroots to become an integral media powerhouse for many top South African companies aswell as the Government itself. You could call it a ‘boutique experience’. After all, we’re small enough to give you the personal attention you deserve, but big enough to handle multi-million-rand projects with consummate ease.
Our guiding principles lie in our unshakable belief in trust and building lasting relationships with our clients, our team, our suppliers and our community. Many new clients come back to us after the initial project is completed. Some clients have worked with us for several years. And a few have remained with us since we opened our doors 20 years ago. We believe it all comes down to understanding our clients’ needs, keeping the stress levels to a minimum and creating an environment where work is not a toil but an enjoyable and rewarding experience.
With all the key services under one roof. There is no duplication of costs. No broken telephones. And no ego-driven silo mentality. Just a smooth and seamless process of crafting and refining your brand message in a way that truly connects with your target audience.
Velvet was commissioned to create content and cover all aspects of the WEF Africa event held in Cape Town at the ICC in 2019. Velvet designed a teaser campaign using powerful video content, to elevate the Absa Brand and association with WEF Africa. The campaign’s goal was to attract the public to a Dome which was erected outside the ICC and housed Sponsors, Exhibitions, Thought Leadership Talks and Entertainment and a place for delegates of WEF to convene. Over 140 videos were produced and distributed before, during and after the event. Their impact was a significant part of the overall success of the marketing campaign.
Fedhealth Medical Aid needed an integrated digital engagement strategy to drive business growth and impact for the medical aid. The project was initiated with a complete audit of all existing digital channels and dissecting their online audiences for both their website and social media channels.
Fedhealth Medical Aid had minimal online presence and needed a fresh approach to managing their digital brand. Velvet provided a comprehensive website audit which revealed the need for a website refresh and new digital strategy that seamlessly integrated across channels, enabling greater engagement for the medical aid with their audience.
Fedhealth has seen a steady 20% increase in their online audience from month-to-month across all their digital channels. Digital contact points accounted for over 7000 new member enquiries in less than a 6 month period and continue to deliver new scheme members every month. Today Fedhealth is on the first page of Google search results in a strong organic position - avoiding expensive medical aid keyword bidding wars against other brands.
Targeting a B2B audience online can be a challenge, especially if it is a niche audience in the social media space. Cartrack approached Velvet to assist in growing their base of fleet managers through social media engagement.
After researching and investigating a variety of sources, we determined that there were only ±10 000 people in South Africa with ‘Fleet Manager’ in their job title. Reaching out to B2B customers would be a real challenge with a very small audience spread across a variety of digital channels and sub-groups.
Since creating the group on LinkedIn, Cartrack has doubled its audience reach and tripled its engagement on LinkedIn. All results received were achieved without any paid promotions on the page, and were entirely content driven
The Gautrain approached Velvet in 2006 to assist with the production of various film projects to be used across platforms. Velvet has assisted in building the Gautrain brand through creative storytelling, capturing moments and presenting key messages. Velvet continues to be a trusted partner of the Gautrain, capturing and telling stories along the way.
As custodians of the Gautrain footage, from the onset, Velvet recommended filming at the highest quality and chose the Red One, offering 4K resolution, to ensure all the footage would be available into the future for potential film projects and international television channels, to give the Gautrain the exposure it deserves.
Velvet provided a turnkey solution in terms of monthly filming, editing, archiving and creating monthly content for Gautrain TV, keeping the public abreast of progress. Velvet continues to provide visual content to events, most notable being the launch of the Gautrain in June 2010 which involved creating content for 7 big screens, requiring separate edits and integrated into one story, adding value, impact and success of the event.
+27 83 443 1248
jannine@velvet.tv